We're here to make motherhood a little easier
Every product we choose is tested by real mothers who understand the beautiful chaos of raising children. Because motherhood deserves better than one-size-fits-all solutions.
About TheMomStore
The Mom Store was created with one mission: to make motherhood effortless, empowering, and joyful.Motherhood brings incredible change, and with it, new needs that aren’t always met by what’s available. Too often, moms are left choosing between comfort, quality, and practicality and we believed they shouldn’t have to.
The Mom Store was created to fill that gap.
When Surbhi became a mother, she quickly noticed how hard it was to find thoughtfully designed maternity wear and baby essentials that you could trust. Driven by this experience, she set out to build a brand that truly understands and celebrates a new mom’s motherhood journey.
Today, we offer a curated range of maternity wear, nursing must-haves, and baby products—each selected with intention and tested by real moms.
At The Mom Store, supporting motherhood isn’t our category.
It’s our commitment.
Mission & Vision
Our Vision
To build the world’s most loved mom-and-baby brand one that stays beside every mother through her most beautiful and most challenging moments. From sleepless nights to early-morning feedings, from doubt to joy, we celebrate her identity, her strength, and her journey. We are here for her and her baby, every step of the way.
Our Mission
To be every mother’s go-to brand from pregnancy onward trusted for quality, guidance, and support at every milestone.
The Heart Behind TheMomStore
Every great mission starts with a personal story. Discover the journey that led to creating a brand dedicated to supporting mothers everywhere.
Meet Surbhi Bhatia
Surbhi's entrepreneurial journey began not in a boardroom, but as a new mom navigating pregnancy and breastfeeding. She struggled with products that promised convenience but delivered frustration, eventually realizing there was a fundamental gap between what mothers needed and what the market offered.
With a background in mathematics and a passion for design, Surbhi spent two years researching, testing, and building relationships with brands that shared her vision for authentic motherhood support. She interviewed hundreds of mothers, tested products with her own growing family, and slowly built what would become TheMomStore.
Today, as a mother of two and the leader of a team that serves over 500,000 families worldwide, Surbhi remains hands-on in every aspect of the business. She still personally tests every product and believes that the best business decisions come from understanding the real, daily experiences of motherhood.
Founder & CEO
Surbhi Bhatia
Our Brands
Surbhi's passion for supporting women extends across multiple brands, each designed to serve different stages of a woman's journey.
The Mom Store
Our flagship brand dedicated to supporting mothers through every stage of their journey. From pregnancy essentials to toddler must-haves, we curate products that truly understand the beautiful complexity of motherhood and make daily life easier.
Visit The Mom Store
The Woman Store
Empowering women at every stage of life with carefully curated products for career, wellness, and personal growth. From professional essentials to self-care must-haves, supporting women in achieving their goals and living their best lives.
Visit The Women StoreReady to Experience the Difference?
Discover products that truly understand your motherhood journey. Every item is carefully tested and chosen by mothers who know what really works.
